Why Does My Business Need A Website?
Your Business is Open 24/7, 365 Days a Year
Unlike your company’s office that may be open from 8-5, Monday thru Friday, your company’s website is open 24 hours a day, 365 days a year.
It’s Your Online Brochure / Catalog That Can Be Changed at Anytime
A website is easier, cheaper and quicker to update than print material. Its’ capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.
Because a web site can display photos of your products, or services, text, pages of information, much more than a print ad. Think of it as an online brochure without the added cost of having those brochures/fliers printed and mailed.
Present a Professional Image
For a small business, a well-designed web site is a great way of instilling confidence and providing your business a professional image. In this day and age, customers assume that you already have a website. By now, your primary competitors probably already have a presence on the Internet. If they do, keep up with them and find ways to make yours better.
Perhaps you have a "service" oriented practice such as accounting, law, or medicine that's already doing well and you're wondering why you should burden yourself with the added expense of a Web site. Simply put, not having a web site will soon be like not having a listing in your local Yellow Pages. In the Web world, this is referred to as a "corporate presence." Even if your best business comes by word-of-mouth, your potential customers may want to check you out. A well-designed, professional web site can give you added visibility and credibility. Additionally, the cost of maintaining a Web site is probably the most cost effective advertising you'll ever do.
Provides Instant Gratification
People are busy and don’t like to wait for information. Give them what they want, when they want it. If your product is suitable, offer them free samples or trials to download. This includes pictures, brochures, software, videos, Power Point slides, music and more.
In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a store or company in their area that provided the product or service they were in need of. Sometimes this supplied a name and phone number. Sometimes, an address. On more rare occasions, a picture advertisement with a list of services or products.
Millions of business owners are enjoying the benefits of advertising on a webpage as Internet usage continues to grow at a phenomenal rate.
Approximately 73% of Americans use the Internet daily.
39% use the Internet for online purchasing.
45% use the Internet to research products and services.
30% of the rest of the world has access to the Internet.
A website provides the experience of visiting your building. You need a website for the potential customer who...
So, what can you do with a web site?
doesn't, or can't, drop by
doesn't know your location
needs to know about parking/public transit/handicapped accessibility
wants to gain product/service information before making a decision
wants to comparison shop before making a commitment
has time to browse now: at midnight on the Sunday of a long weekend
wants the assurance your firm is professional, up-to-date, and interested in catering to his needs at his convenience
A Business Website on the World Wide Web is a service to all of your potential clients (whether they be across the road, across town or around the world) , and it's advertising and promotion for you.
Give your business profile in the marketplace, and very often a clear marketing advantage over your competitors.
A website allows you also to minimize your traditional classified advertising when you simply list your domain name or website address in your ads!
Many businesses now have web sites, and they are here to stay. The information superhighway has no geographical limit, open 24 hours a day and 7 days a week, it exposes you to a greater number of potential customers whether you want it to be local, regional, nationwide or worldwide.
Keep in touch with your customers and clients 24 hours a day, 7 days a week.
Offer answers to frequently asked questions about your products and services.
Give details about special promotions, offers and sale prices - without having to print and distribute expensive brochures.
Keep your price list up to date - it's simple to make changes to your web site and it's content.
Publish News and Updates relating to your Businesses activities.
Advertise for employees.